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Psychology A48 (12/20)

Considering persuasion, characteristics of the target is the person who recieves the persuasive message and how their personality determines if the message changes attitude.

What are two processing routes to persuasion, social psychologist have discovered?

Central route processing, peripheral route processing.
Secondary route processing, and central route processing,
Information route processing, and cognitive route processing.
Impression route processing, and reduced route processing.

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